The Blog

Fender’s Electric XII

July 2, 2021

In the early 1960s, there was a clamor to capture the jangly, bright, and unique sound produced by a relatively new invention; the electric twelve-string guitar. Acoustic twelve-string guitars had been accompanying folk and blues music since the 1920s/1930s but were seen as little more than novelties. Until the early 1960s, when George Harrison put… Read More…

Gibson’s Rare Birds

March 4, 2020

With the turn of a new decade, Gibson was looking to add a new solid-body electric guitar to their lineup in an effort to keep up with other large companies like Fender. Fender had been successfully targeting a younger generation of musicians; doing so with interesting body shapes, bold and bright custom colors, and a… Read More…

Fender’s Summer of Love

August 6, 2019

As many of you know, the origin of the Fender Telecaster dates back to 1951. Leo Fender revolutionized guitar building and music with the introduction of the first mass-produced solid-body electric guitar ever. Flash forward to the summer of 1967:┬áThe Summer of Love; where the colors were bright and the styles were psychedelic. CBS-era Fender… Read More…