The Blog

Early Stratocasters with Tremolo Cover Serial Numbers

May 19, 2023

Following the 1950 release of their wildly popular “Blackguards,” Leo Fender wanted to design a new guitar that he hoped would soon eclipse anything else on the market. As local musicians often dropped by the Fullerton factory to show off their homemade modifications to their Fender guitars, a new iconic guitar emerged out of these… Read More…

Fender’s Forgotten Custom Colors: The Thinline Telecaster

April 28, 2023

In the mid-60s, Fender faced a predicament. Remedying it would result in the launch of a new model and color experimentation to the extent Fender had rarely reached before. This is the Thinline Telecaster and its slew of custom colors that are seldom seen.  While it is well-known that CBS implemented many changes to the… Read More…

Gear Breakdown: Led Zeppelin at the Royal Albert Hall

April 13, 2023

At the end of 1969, one of the most eventful years in modern music history, no one could prepare for the sound that would emerge to define the new decade: Led Zeppelin’s performance at the Royal Albert Hall on January 9th, 1970. The concert meant a great deal to the band, as Jimmy Page describes: … Read More…

The Greatest Guitar Finds: A Jersey Turnpike Treasure

March 30, 2023

Buying and selling guitars has given me some of the most incredible experiences and stories I could imagine over the years. The story I am about to tell has always been one of my favorites to recount. In 2007, I received a call from a gentleman who told me he had a 1954 Fender Stratocaster,… Read More…

Workplace Oddities: Innovation at Fender in the late 60s/early 70s

March 17, 2023

If the ‘50s were about establishing themselves as a tycoon of instrument sales, for Fender, the ‘60s were all about change. Looking back on it, some of these changes were welcome. The earlier years of the decade brought about many beloved Fender features: custom colors, new models, and a fun, fresh approach to their advertisements… Read More…

The Anatomy Of Gibson’s Reverse Firebirds

March 2, 2023

Gibson’s Firebird series comprises eight models, two body styles, and dozens of varying appointments. Their Thunderbird basses follow suit with two models, also in two different body styles and appointments. Confused? You’re not alone. Undoubtedly, these models elicit the most questions from customers in our showroom. These questions range from the differences between the body… Read More…

Gretsch’s Flightless Birds: A Quest for Solid-bodied Success

February 8, 2023

Throughout the Great Guitar Boom of the early 1950s, many companies like Fender and Gibson began gearing production towards solid-bodied electric guitars. The legendary rivalry between Fender and Gibson is one for the ages, however these two guitar giants we not the only ones on the cutting edge of this new field. Often overlooked, there… Read More…

Signed, Carved, and Numbered: A Full Examination of our Rare 1972 Fender LTD

January 25, 2023

Picture this: one day, you’re scrolling online doing a bit more research about a 1972 Fender LTD you’ve just received in stock. You’re just about ready to stop, believing you’ve found sufficient information…until you come across a 1999 Vintage Guitar Magazine article written by Philip Kubicki. You casually skim the paragraphs, looking for insight from… Read More…

Gear Breakdown: The Rolling Stones’ First Ed Sullivan Appearance

January 11, 2023

Though it wasn’t always this way, The Rolling Stones are synonymous with American culture. Despite being from the UK, this iconic group’s music, dance moves, and logo are all instantly recognizable in the United States and around the globe. The Stones entered the US music scene in 1964, an era now commonly referred to as… Read More…

Guitar Highlights: Oscar Moore’s Fender Nocaster

December 27, 2022

It’s hard to find a guitar more incredible than this. Not only is it the first custom-color Fender made through their factory production line, but it is also the first Fender guitar to receive gold hardware – a true luxury next to Fender’s usual nickel. All of this feels unreal but yet, here it is!… Read More…